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Project    Paralelný ateliér (Parallel Studio)

We should talk about important issues in design

Barbora Krejčová   97   298cm

What has been happening in the world of design for several decades and can be formulated as a critical reflection of design, is coming, albeit very slowly, into the Slovak context. These are ideas and directions that question the role of design in society and look for new possibilities for its application.

Under the influence of critical theories, important and inspiring approaches and ideas have formed, which stand out against traditionally understood design and seek to redefine it into a more sustainable and socially beneficial profession.

They are driven by the urgency of social, environmental and political crises, that push them to look for new answers to questions in the planet-society-design relationship. What does it mean to make design socially and environmentally responsible? What does it mean for design that (according to Arturo Escobar) it is a central element of the unsustainable structures of the modern world? What paradigms and ideologies do we reproduce by design? For whom and for what purposes do we design? What is the relationship between design, politics and ideology? How do we educate design and what narratives do we tell?

Reflecting on contemporary social phenomena and problems in the context of design, or reflecting on the knowledge of critical theories in the social sciences, has so far almost completely bypassed Slovak design discourse. Without knowledge of these important topics, however, we will not be able to find answers to the questions asked, which not only fundamentally shape the form of design production but challenge the very paradigm of design, models of thinking, evaluating and doing it.

The Paralelný ateliér (Parallel Studio) project was created as an effort to begin to expand the Slovak design discourse with these views and topics that consider design in the context of current social, environmental and political challenges. In the sense of the statement "Design is not everything, but it concerns everything," we look for and create overlaps of various areas with design and examine the interrelationships. We want to talk and think about design differently.

Paralelný ateliér (Parallel Studio) is published in the form of podcasts, which you can find on the website and on podcast platforms (spotify, podbean, apple podcasts...). The project was created as a diploma thesis at the Department of Visual Communication AFAD and currently has finished the first phase of 10 podcasts. With interesting guests we opened the topics of speculative design, the relationship between design, advertising and capitalism, ideologies in design, digital revolution, climate crisis, critical design and many more. We are currently working on the second stage of the project, which should take place in the first half of 2021.

For now, we invite you to listen to our published podcasts on your favourite platforms or directly on the web, where you can also find additional information and resources on topics and guests.

author of the text: Barbora Krejčová
license: Attribution-NonCommercial-ShareAlike




Barbora Krejčová



16–10–2020   15–05–2020

Project installation during the diploma work presentation, 2020

author: Barbora Krejčová
license: Attribution-NonCommercial-ShareAlike

Landing page of the third episode about subversivity in design with Robo Mihály, 2020, web

author: Barbora Krejčová
license: Attribution-NonCommercial-ShareAlike

Landing page of the first episode about speculative design with Šimon Chovan, 2020, web

author: Barbora Krejčová
license: Attribution-NonCommercial-ShareAlike

Homepage, 2020, web

author: Barbora Krejčová
license: Attribution-NonCommercial-ShareAlike

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Lenka Hámošová 22–10–2020 20:28

I am so delighted to see this kind of initiative within the young Slovak design scene! Totally agree that this kind of discourse is absolutely missing and should be popularized across broader design fields, not only the AFAD community. Therefore, I highly appreciate the chosen form of a podcast. I have listened to a few of them already, and it's an excellent entry-level for newcomers to contemporary design theory and critical reflection of pressing socio-ecological issues. Great job!