The goal of my project was to draw attention to the topic of food waste. I think that wasting food is a big topic that deserves discussion. I have decided to draw attention to unwanted fruits and vegetables which no one takes in supermarket. Fruits and vegetables are the most common waste in the food industry.
Supermarket is place where everyone goes and buys something that they need.
I wanted to make visible these food vitamins which has some imperfections. Shoppers are less likely to buy fruits and veggies with some cosmetic mistakes but otherwise completely fine. They prefer more beautiful ones without any visible mistakes.
Therefore I decided to make these unwanted fruits and vegetables more visible to other people. My simple idea was make stickers that have similiar visual style such as fruit stickers. The point of this idea was to create small dialoge between the stickers and shoppers in supermarket.
Stickers contained quotes and a cute face as visual element. I wanted to work with emotions and transfer them to the visual form. I think it's a good and playful way to reach people. The shopper who spontaneously grabs some fruit could read these messages and think about them. The quotes on the stickers said:
"Take me home.” (Vezmi ma domov)
"I am delicious and dishy.” (Som na zjedenie)
"I don't want to go to the trash.” (Nechcem ísť do koša)
I went to the nearest supermarket and looked for fruits and vegetables with imperfections. I stuck stickers on these "unwanted vitamins” in the hope that shoppers would take them home.
When vegetables or fruits don't look perfect that doesn't mean they have less value. Therefore one of the steps to reduce food waste could be when we buy these bad-looking fruits or vegetables with some imperfections on our next visit in supermarket. Let's start today and not leave them there.