BRUT.TO – weight of content with packaging, is an innovative studio that creates graphic design in collaboration with people with mental disabilities. In most sheltered workshops, the simple products “just for products” are created, and these later have little benefit and very little demand. The creative potential of people with disabilities is unused, having no real-world application outside the boundaries of creative workshops, day centers or special schools. There is no real integration of this creative potential.
Modern art and art therapy has been dealing with the artistic expressions of challenged people and people living on the edge of the interests of majority of the society for several decades. Similarly in design, we can question the borders of "normal work" and find inspirational and well functioning solutions in communication with the creators, which were traditionally perceived as different.
The BRUT.TO graphic studio brings solutions, where two seemingly disparate worlds are connected – the artistic community – professional graphic artists and the home of social services (day care center) the Domko in Košice – adults with mental disabilities.
Awarded with Slovak design award 2020, the work of BRUT.TO is an intervention of creative activism, allowing people with disabilities, in cooperation with professional graphic artists, to fully use their creative potential and become real creators. Thus, not being evaluated according to their disadvantage, but according to the quality of their work.
Then, the weight of the contents is also weighed with the packaging. BRUT.TO was created as a student project of Tereza Sejková at the Socrates Institute, together with Zuzana Kutašová and others. Inclusion and well designed collaboration can help the society as a whole to solve long term problems, or at least open an effective and fruitful dialogue.