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Project    Identity of The [fjúžn] festival

Fjúžn campaign is a good place to reflect problems of minorities with design

 
Zuzana Duchová   51   284cm
 

The [fjúžn] festival has been organized by the Milan Šimečka Foundation since 2006 and has gradually become a unique and largest multi-genre and multicultural event focused on migration and foreigners in Slovakia with national and international significance.

The title [fjuzn] is a phonetic transcription of ‘fusion’, a term which stands for a mix of different music styles or for adding Asian spices to European meals. It goes beyond one kind of art and offers a rich program of concerts, exhibitions, literature, theater, film, workshops, lectures and presentations, discussions, community events, a children's program, school events and many other activities.

The festival aims to raise the voice of foreigners, migrants and refugees, presents culture and life of new minorities, creates opportunities for encounters, shows diversity of Slovakia, sensitizes wide public and fights prejudices.

This is important especially in hard times and rising nationalist group across Europe. The [fjúžn] festival is communicating the important ideas in a creative and sophisticated way. Author of the visual identity of the festival is Matúš Hnát. Hnát operates as a designer, but also has a background in cultural studies. Hnát approaches topics of integration, motion, home, mix, identity etc. with interesting insights, enriching the landscape of Bratislava posters. Working with exotic visual materials is not cheap and/ or mocking. His visuals make the reader think and enjoy the possibilities of unknown.

Matúš Hnát was more times shortlisted for Slovak Design Award. His domain is poster and he used to be also active as visual artist, combining various techniques and approaches, such as street art, collage, typography... Hnát's work contains exciting [fjúžn] of ideas, shapes and colors!

author of the text: Zuzana Duchová
license: Attribution-NonCommercial-ShareAlike
 
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15–12–2020   14–04–2006

The [fjúžn] festival, poster detail, 2012

author: Zuzana Duchová
license: Copyright

The [fjúžn] festival: integration, poster

author: Matúš Hnát
license: Licenced by author of the image, please contact author personally.

The [fjúžn] festival, banner, 2020

author: Matúš Hnát
license: Licenced by author of the image, please contact author personally.

The [fjúžn] festival: motion, poster, 2016

author: Matúš Hnát
license: Licenced by author of the image, please contact author personally.

The [fjúžn] festival, poster, 2015

author: Matúš Hnát
license: Licenced by author of the image, please contact author personally.

The [fjúžn] festival, poster, 2011

author: Matúš Hnát
license: Licenced by author of the image, please contact author personally.

The [fjúžn] festival, poster, 2012

author: Matúš Hnát
license: Licenced by author of the image, please contact author personally.

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Critical Daily 18–12–2020 23:55

Graphic design has the power to communicate faster and more efficient in so many times. Problems related to minorities and rise of nationalism in Slovakia are a complex issue, such festivals and their visual communication can be crucial.