Critical Daily    Critical practice in graphic design

The project “Reflection on Hello” was created during my course Critic - Critical Practice in Graphic Design and for the purpose of the annual exhibition of our Department of Visual Communication at AFAD in Bratislava that I was curating. The exhibition was called Designer–Critic–Editor–Commentator and was opened in Satelit Gallery (gallery of Slovak Design Centre) in December 2014. Students during the exhibition were supposed to directly participate in the selection and reflection of projects from former and current teachers/students of the department.

This project was a textual and visual reflection made by one of the students - Andrej Čanecký. Andrej reflected the pictographic font called “Hello” created by one of the students Lukáš Čeman in 2011. ”I admire the courage that Lukáš Čeman showed while designing the font and characters Hello. I think from the beginning he knew it will be an endless story.”, says Andrej Čanecký in his textual reflection. He also included a visual reflection for his installation - a poster that includes a text written in this pictographic font and presented it in augmented reality. The visitors could scan the QR code on the wall under the text reflection and watch the video on tablet or mobile device.

The exhibition Designer–Critic–Editor–Commentator was presenting the Department of Visual Communication at AFAD in Bratislava as a critical platform and community of graphic designers who see the permanent reshaping of the profession. It showed that department is able to critically reflect the profession itself, social issues and design works that were produced by its students and tutors during the 15 years of its existence.