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Project    Healthy selfie

They say they don't have time, but in many cases its just bad excuse

 
Critical Daily   76   177cm
 

This project is a reaction on the project of Linda Vlachová. She reflected the problem that creative people (also artists and designers) have. The work on the computer causes pain in the neck and spine. In addition, it makes the work performance less effective. Linda tried to solve this problem through movement games. She designed a poster with long instructions how to exercise. She sent this poster via e-mail to some designees and artists and the result was a group exercise of 6 people at the Academy of Fine Arts and Design in Bratislava. Her project was successful due to the fact that Linda took part in the exercises and the participants were their colleagues and classmates.

I wanted to solve the same problem but I wanted to use different media. People are often ashamed to exercise in public. Therefore I proposed a series of exercises that one can perform by himself. I used some stretching exercises to relieve neck, back and legs. Pain reduction is the fundamental motivation to perform
movements. But to make it more funny and creative I've decided to give as a bonus opportunity in each exercise to make a shelfie an unconventional position. I expected that such absurd and ridiculous situation will lead to a higher participation.

I created a poster and exposed and distributed them at my Academy. Poster contained a simple visualization of exercises and a short description. To increase the success rate have added info about the competition with a self rod for a winner. They should share these selfies with hashtag # ZdravéSelfie on Facebook because I wanted to test the success of the project. Unfortunately, this kind of motivation was not suficient enough to make them move and share it on FB.
The project showed me how it is extremely important to choose the right medium for the target group. I decided to use only a poster as a communication medium and underestimated the designers and artists because I thought they would like to take selfies.

This poster was created during the course Critic – Critical practice in Graphic Design at Department of Visual Communication at Academy of Fine Arts and Design in Bratislava. Tutored by Katarna Balážiková. The course foucuses on practicing and developing individual or collaborative critical projects.

author of the text: Lukáš Bartoš
license: Licenced by author of the text, please contact author personally.
 
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02–12–2016   16–05–2016

Healty selfie

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healty selfie

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healty selfie

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healty selfie

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healty selfie

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healthy selfie poster 02

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healthy selfie poster 01

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healty selfies

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healty selfies

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healthy selfies

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healthy selfies

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healthy selfie posters

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

Healthy selfies

author: Lukáš Bartoš
license: Licenced by author of the image, please contact author personally.

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? 02–12–2016 11:08

I really like this project of Lukáš Bartoš and how he chose the motive of selfie to motivate designers and artists to practice or move more. It really makes us think not just about our bad habits but also how funny we behave while using social networks and technologies. He used the critical thinking in the way how he came to this idea and what message he wanted to say. He suggested a solution, tested it and came to conclusion. However the project did not end up with a mass practicing, it is a critical project because Lukas chose an critical issue, created a message, came up with a solution and tested it and came to self-reflection. Therefore I am accepting it to be a part of the Critical Daily.