Our apartment on Miletičova street in Bratislava has a large balcony. We use it every day and we always notice people walking across the road in a place where there is no pedestrian crossing to shorten the way to the bus stop. Many times we have caught someone explicitly endangering people in cars and especially themselves with this shortcut. We have been watching this phenomenon for a very long time, so we decided to do a project that will show pedestrians not to use this place to cross the road.
We did some research and watched the people walking across the road. Statistically, it concludes that the transition goes beyondold people mostly or people who work in the building opposite and shorten their way to work. They run from behind the buses or stationary cars, increasing the risk of an accident. In addition to the entire survey and analysis of the site, we began to think about a visual element that could work and discourage people from doing so.
Our solution was to create a fictitious office that deals with the problem of people crossing the pedestrian crossing. We took pictures of each other as we walked outside the pedestrian crossing to have illustrative shots and than we made posters. We placed them around the problem area in a way they are most visible and people noticed them. We installed a fake security camera over the bus stop, which seemed to directly monitor what was happening on the road. We placed the logo of our fictitious office on the poster and information about how a person can be caught crossing the road.
We also created a Facebook page where we wanted to follow how people will behave and how they will react to our posts regarding walking across the road. This experiment proved to be non-functional and the site more or less became fun for others.
In the end, it turned out to be the most effective when we both went to stick posters and people around us were interested in what it was all about. They asked questions about the penalty, whether it was real, and many passers-by admitted to us that they had passed the area exactly the way we criticized. Some people waved to us from a distance as a sign that they used the crossing instead, and others ignored our poster completely.
If we were to evaluate the whole project in any way, it was quite funny. Looking at pedestrians and explaining how our office works was awesome. Sometimes you could see someone looking at the poster and really going through the crossing. But at the same time, we were disappointed that our warnings did not discourage people from using this acronym across the road, and that many of them continued to endanger themselves and others. All the material we have placed outdoors remains in its original place, and it is up to the others whether they will respect our regulations or not. Saving few second is not worth the risk.