The book is analysing the phenomenon that appears in the streets of Slovakia (and surely in all other so-called Christian countries) every year - after the New Year, there are used Christmas trees in garbage cans, which in this context are understood as consumer goods. With the trees thrown away, the sacral atmosphere of Christmas disappears and a melancholic image is created, free of the emotional charge with which Christmas is oversaturated.
Looking at the disposed trees becomes a forced social ritual that seems absurd without the context of previous events. We tend to forget, that there is also large amout of inhabitants of this planet with different lifestyles and religions. The Christmas poems in the book that accompany the photographs of discarded Christmas trees have a similar function to the trees themselves.
They all contain the word "Tree" or synonyms. Deleting them is supposed to exacerbate the loss of meaning of the whole poem, just as the gesture of a thrown away tree reflects the loss of the Christmas atmosphere. The typography Volte BOLD was chosen for the lyrics, which fits into the whole concept with its minimalist but strong style of cut.
The book itself is made using strictly environmentally friendly material and traditional techniques such as bookbinding. The material side of the project is also contributing to the message as such. The envelope is made of raw cardboard with a print of a photograph and a Christmas poem, into which words expressing trees were engraved.
The yellow color on the cover was chosen due to its non-associative connection with Christmas, as well as the yellow transfer paper Creative Board yellow 270 g / m2 and thread for sewing the whole book. The inside of the book contains 56 pages of printed SH Recycling paper 140 g / m2. The paper was used to bridge the photos in the book and the discarded trees. Digital printing on this type of paper created a subtle randomness in the quality of photographs, which was the author's intention. This small incomprehensibility amplifies the whole concept of the book. The resulting format is A4. Hand-sewn binding consisting of 4 book folders. The book is wrapped in a plastic net into which Christmas trees are wrapped.
Photography and concept of the book comes from Lukáš Procházka who collaborated with the graphic designer Dušan Chmeliar as co-author of the whole product. Paradoxically, the tree, symbol of the nature has become also symbol of wasting and consumerism. This paradox is also holding the project together. Well articulated in form and material, funny but one of the most serious messages of Christmas - stay sane and planet-friendly!