This project was made for the Art Magazine °365 of the Slovak National Gallery in 2019. It is a series of posters which combine the classical paintings with contemporary headlines reflecting current social matters. The historical context of this work stems from the works of the Russian constructivists, later followed by the work of the American conceptual artists like Jenny Holzer and Barbara Kruger.
As Alexandra Kusá, Director of the Slovak National Gallery and project curator wrote in her curatorial text: “The series of collages is built, similarly to Kruger's work on the scope of the combination of word and image, and directly responds to the visual turn, which is, so to speak, the imperative of the time. The Art for Art project, with its visual form, resembles a series of advertisements or visual statuses. At first glance, however, it is clear that it is a multi-layered author's typographic project, prepared for an atypical "exhibition" space.
The selection of works, typography and its location are programmatically beautiful and work quite openly with the visual sophistication typical for large art museums, so they completely obscure the subversive combination of classical painting with a boldly contemporary text. The visual is a functional aesthetic varnish that camouflages that we are witnessing a modern iconoclastic moment, as the collage uses “premium” oil paintings - a unique work, not a reproducible photograph – and adds the author's text camouflaged in an advertising form.
These author's collages, or rather the author's camouflage in the first plan, offer an intelligent, so to speak, "up to date" presentation of the collections of Slovak and Czech museums. However, there is more to it, the art of the past has been tested here today, twice, when we ask ourselves questions: (1) whether paintings can work well in a context other than artistic ones and (2) whether they can establish a current dialogue. It examines whether we can create a framework for the art of the past in which contemporary content can be conveyed so that not only is nothing lost what each work has meant so far, but also enriched with a new level of reading that will be intrinsically linked to it. In fact, the exhibition series only reflects the current effort of the art museum to work with its content so that it is possible not only to mediate artistic content, but also to show art as a tool for learning about the contemporary world.
The series talks about art from a position in which it is suddenly not the object of admiration (ritual worship in a museum), but can be mastered as part of everyday content."