Critical Daily    Critical practice in graphic design

Pocit dňa [Feeling of the Day] is a project that uses the popular form of infographics to portray social and political issues. Applying irony and satire, it comments on the current situation and the mood of society.

It was created in 2016, with individual infographics published in the online version of dennikn.sk and on the Facebook page Pocit dňa. Infographics have gradually edged their way into the public space, as a medium that can graphically capture the essence of the problem and increase the comprehensibility of the content.
Unlike written text, it shortens the information-transfer time to the viewer; the graphic element facilitates the understanding of the whole.

The shift from a factual statement to a statement of opinion is the anchored nuance on which the Feeling of the Day is balanced. By appropriating the factual form and cheerfully-precise content (which we know from the genre of social cartoons), it created a tension that made this format attractive to the reader.
Throughout the several months of its existence, the project built a stable base of followers, with a high degree of interaction on social networks.