"A piece of work is not finished until the audience come to it and add their own interpretation." – David Bowie, BBC Newsnight interview (1999)
Adela & Pauline Studio are graphic designers who look for new possibilities of communication and the basis of conceptual art. Pauline & Adela work with video, drawing and text. Subtle but distinct interventions are characteristic of Adéla Svobodová’s free works and graphic design, and of the Ládví art group that she is a part of. The authors support activities in the public benefit. The aim of the designers action is to bring (or return) to the public (art) discussion what has apparently disappeared, bring individual activism.
Here and Now is a simple sound and visual installation that aims to complete the creative loop, between the exhibitor and their public, within the exhibition space. Simple forms of black lines are evoking map pictograms. This "mental map" was installed at 27th Biennale of Brno. By its very nature an exhibition is meant to be shown to the public and trigger reactions.
Visitors are invited to speak – into a recording device – while they experience the exhibition / place. Their opinions and thoughts are then broadcasted through a directional speaker, installed in a suitable spot within the space, for the duration of the exhibition.
The audiences responses and interpretations therefore become an integral part of the exhibition; an exhibit in themselves. In that sense Here and Now reflects authentic reactions felt on the spot, at this particular place and particular time.