Have you ever thought about how much time you spend online? Many people are online more than 8 hours a day, which is more than any other activity, including sleep. The Covid-19 pandemic significantly added to that. We are online while studying, working, keeping in touch with others or spending our free time even more than before. However, this kind of lifestyle is not very beneficial for our physical or mental health. Of course we don't want to live like this, but often we can't help it.
Our project focuses on reminding and encouraging people to spend more time offline. We targeted our peers – young adults, and we confronted them right in the online space through the instagram stories. First, we made them think about their online/offline lives through poll questions.
Right after that came our reaction – we confronted them with scientific facts about the negative effects of particular behaviour. These facts were supposed to target mainly those, who have answered according to our expectations. In the next picture, we offered them our advice with the motto GO OFFLINE.
More than 150 people viewed our stories and around 50 respondents actively took part in all polls. We asked them:
1. How much time do you spend online? (they swiped on a scale)
The average answer is around 75%.
2. Are you satisfied with the amount of time you spend online?
76% answered no.
3. Are you online shortly before sleep?
96% answered yes.
4. Are you online right after waking up?
64% answered yes.
5. Do you constantly check your phone?
63% answered yes.
6. Do you experience headaches, eyes or neck pain?
53% answered yes.
Since our project reflects the online life, we were visually working with a phone screen. It served as a background for questions and the following facts also “came in” as new messages. On the next screen was a turn off sign with the GO OFFLINE motto, which indicated to turn off our devices or at least the internet.
We were pleasantly surprised by the target group response. Many people even responded in a private message, almost defending themselves or feeling remorse. Overall, the responses on the project were positive. People were angry with themselves for their answers.
Therefore, we believe our project fulfilled its purpose – our followers became aware of their behaviour and learned about its negative effects.
To prove this conclusion, we asked one more question: What have you realised? I may be addicted / I am okay. 53% answered they may be addicted. It is a quite high percentage, but it's a positive fact that people opened their minds. We believe this could be their first step in changing their personal lifestyle.
We also provided a space to our followers to share their gimmicks or advice. This way they have become actively involved in resolving their online/offline lives.
Mainly the last few months proved us that offline > online. Face-to-face human interaction cannot be replaced by technology. We should not forget about that. So now, GO OFFLINE.