This project is about the creation of the catalog for exhibition Ideology of design that took place at Museum of Contemporary Art Vojvodina in Novi Sad. The publication was designed in 2 days together with Marko Brkić during "design performance" called Deadline in temporary pop-up design studio created in the exhibition space.
The structure of the book was following the structure and design of the exhibition setup and exhibition space. The soft cover was made out of the plastic banner - an outdoor advertisment of the exhibition that was hanging on the front fasade of the Museum. So each soft cover was unique piece of recycled add.
This performance was open for public, all visitors could sit around us andtalk to us while we were working on the design. The client (kuda.org) was comming at the end of the day to see the progress and do some necessary corrections.
Client: New media center_kuda.org
Location: Novi Sad, Vojvodina, Serbia