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Project    Visual identity of Public Against Violence

United visual sign can make revolution more revolutionary

 
Gabriela Ondrišáková   63   314cm
 

Two years ago I started to doing my research about life and work of Karol Rosmany, important and influential slovak graphic designer. Shortly about his life - he was born in 1937, he studied architecture in Slovak Technical University and got his engineering degree in 1962. However, he was more interested in graphic design, so after 1967 he started to work as full time graphic designer for book publishers. His main orders were book design and logo design. Now, in age of 79, he is on his retirement, but still active.

His most important work was logo and visual identity for political party called Public Against Violence from revolution year 1989. In November 1989 after police attacks to protesting students started a series of big demonstrations to protest against communist regime, leading by new political party Public Against Violence. When Rosmany was participating in one of these demonstrations he find out that there was not any brand sign for this actions, so he decided to make one. After two days he made a serie of predesigns using his hand-writing script. Final result, which was definitively used for political party, was letter V (victory) in slovak tricolor red-blue-white. With its informal visual identity it perfectly fitted into street-based democratic revolution and made political party easily memorable. Logo was used in following big election campaign on numerous series of posters, pamphlets, emblems, etiquettes etc.

This logo certainly had big influence and it became a sign of Velvet revolution and democratic freedom in Slovakia. It’s still actual to present. Nowadays, some public demonstrations also has strong united visual signs (like protests against Gorila or Teacher’s strike). Sometimes, I am trying to imagine these actions without any visual sign – should the protests have same effect? Should people be less coherent without any sign?

author of the text: Gabriela Ondrišáková
license: Copyright
 
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Karol Rosmány

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16–01–2017   01–01–1966

Logo Public Against Violence, 1989

author: Gabriela Ondrišáková
license: Copyright

Election poster for Public Against Violence, 1990

author: Gabriela Ondrišáková
license: Copyright

Election poster for Public Against Violence, 1990

author: Gabriela Ondrišáková
license: Copyright

Newspaper of Public Against Violence, 1989

author: Gabriela Ondrišáková
license: Copyright

Sticker of Public Against Violence, 1990

author: Gabriela Ondrišáková
license: Copyright

Stickers of Public Against Violence, 1990

author: Gabriela Ondrišáková
license: Copyright

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Anna Ulahelová 27–01–2017 14:39

Project with big impact for public in that time. I like that it was initiative of the author - graphic designer himself. It is working with public topic where we should be more critical.