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Project    Book Česi

Combining objective and subjective content can create an original book

 
Katarína Balážiková   75   175cm
 

The book called Česi (Czecks) was designed by former student at AFAD Bratislava Lenka Navrátilová in 2014. ”This book is an interesting evaluation of the stereotypes of Czech culture. More interesting, however, is it when reading it with interpretation of Lenka Navrátilová, author and designer of this book. With her explanation we can know more about the background, context and objectives. Otherwise, this book is perceived more as a subjective project than functional lexicon of contemporary Czech culture.”, says Andrej Barčák, one of the students of visual communication in his textual reflection on this piece of work.

Andrej Barčák as a reflection on this work for the purposes of the exhibtion Critical Practice in Graphic Design asked Lenka to record herself while explaining the objectives of creation of her book and presented the video in augmented reality. The visitors could scan the QR code on the wall above his text and watch the video on tablet or mobile device. Students during the exhibition were supposed to directly participate in the selection and reflection of projects from former and current teachers/students of the department.

The exhibition Designer–Critic–Editor–Commentator was presenting the Department of Visual Communication at AFAD in Bratislava as a critical platform and community of graphic designers who see the permanent reshaping of the profession. It showed that department is able to critically reflect the profession itself, social issues and design works that were produced by its students and tutors during the 15 years of its existence.

author of the text: Katarína Balážiková
license: Attribution-ShareAlike
 
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Lenka Navrátilová

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28–12–2016   18–12–2014

Česi (Lenka Navrátilová, 2014) - lexicon book

author: Lenka Navrátilová
license: Licenced by author of the image, please contact author personally.

Reflection on Česi - installation

author: Katarína Balážiková
license: Attribution-ShareAlike

Reflection on Česi - installation

author: Katarína Balážiková
license: Attribution-ShareAlike

Reflection on Česi - video in augmented reality

author: Lenka Navrátilová
license: Licenced by author of the image, please contact author personally.

Česi (Lenka Navrátilová, 2014) - lexicon book

author: Lenka Navrátilová
license: Licenced by author of the image, please contact author personally.

Česi (Lenka Navrátilová, 2014) - lexicon book

author: Lenka Navrátilová
license: Licenced by author of the image, please contact author personally.

Česi (Lenka Navrátilová, 2014) - lexicon book

author: Lenka Navrátilová
license: Licenced by author of the image, please contact author personally.

Česi (Lenka Navrátilová, 2014) - lexicon book

author: Lenka Navrátilová
license: Licenced by author of the image, please contact author personally.

Česi (Lenka Navrátilová, 2014) - lexicon book

author: Lenka Navrátilová
license: Licenced by author of the image, please contact author personally.

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