In my project, I focus on the issue of presentation of women in the mass media (in advertising, television as well as in magazines or on the Internet). I refer to the amount of information, guides and products, which the woman is overwhelmed daily and which submit to her how to manage her life to be the perfect mother, housewife, partner, lover, and thus the good woman. I focus on research and summarize these models and ideals, which I apply to a woman's own personality.
I generalize my own subjective critical opinion and present it people for evaluation in the form of interactive web pages. Here I give everyone the space to test themselves and confront both my attitude and other people's opinions. The result is a public research and statistics on the extent to which other women identify with me and what men can accept in a woman. The importance of this work is to alert the public to the phenomenon of creating artificial ideal women, while forcing a general reflection on the extent to which the media affect us and how much we are aware of this problem.
http://cargocollective.com/au-folio
