Critical Daily    Critical practice in graphic design

Many studios nowadays try to involve some kind of social design in their work. Worldstudio, during more than twenty years of existence, has developed clear approach towards this problem. They work in two ways - social initiatives and client services, with same emphasis on both.

Social initiatives developed by Worldstudio are based on supporting ideas and creative people who want to impact positive social change. This includes scholarships programs, professional fellowships and grant-making, workshops and lectures on social design. Along this, they come up with their own projects that also unite and empower creative communities to engage in reflecting social themes.

For all this work, Mark Randall with his studio has won many awards and is considered to be one of the leading innovators in design industry. However, do we all need to iniciate projects that “make the difference” to be socially responsible?

Maybe the answer is how Worldstudio described their client services: “We build bridges between our clients and the communities they serve - to enable positive social change. Working closely with our clients, we help discover the perfect match between their DNA, the impact they want to make and the best way to make that happen.”

In other words, in Worldstudio they make sure, that their clients are socially responsible, and then use all of their design, strategy and communication skills to help developing their idea. Understanding each other and sharing same values is the core of long-term relationships between the studio and clients. Thanks to mutual engagement in social issues, designers are working with passion and enthusiasm, which leads to better output. 

In my opinion, the best inner motivation for the work is to know, that it really matters. Choosing the clients that bring some values to the society, is therefore beneficial for both designers and recipients. This responsible choice of clients is what i see as a critical approach of Worldstudio.