B Alexandru Cernat
selfreplicating bio-interface driven by metaphysical expressions of 24th dimensional entities.
Disciplined in Interactive Media and creating as an Interactive Designer for seven years, I thrive on cultivating ease of expression and communication into people’s experiences and actions. Every pixel, stroke, color and letter we use daily have deep potential, and my goal is to master this powerful language so that people can spend less time in front of their black mirror screens and more time creating positive action and deep experiences. I love Visual Design, UI / UX and Motion Graphics because through these disciplines I can contribute to the world by building systems that relieve people of frustration, giving them more self-reliance and confidence, ensuring the stability of the wider world around them.
My journey until now:
After working at Wunderman Prague and refining the Visual and Graphic Design and Animation skills I've acquired in my years of study at Teeside's Prague City University, I then learned to specialize and build knowledge on those skills, branching into Interactive Design (Online Media, UI and Out Of Home productions) with an international team at VCCP London and Prague.
I then drew a wild card to test how independent I can be in creating digital experiences for people from scratch and I decided to travel while working as a Visual and UI / UX Designer and Art Director in a 4 person remote team for the wonderful Slovak startup Mesačnica. It was one of my most exciting and eye opening projects yet.
Currently I work as Senior Graphic Design Manager for AMBOSS, making an impact on how medical knowledge is spread across the world. The mission is improving global health by empowering doctors and medical students worldwide with the latest medical knowledge. In the Creative team, we're continuously orchestrating the identity of AMBOSS and giving it its voice through social platforms, online or offline. We connect the service to the culture which inhabits it.
My long-term goal:
To develop communication experiences that bring more recognition, understanding and compassion in tech. I believe that simply asking people what they want and creating honest user experiences as answers, with simple applications of UI and UX, I can create bridges between people and what they love.
